FOUNDER

Blue Benadum

Blue has an extensive background in running and fitness and has worked closely with some of the world’s biggest brands as a running expert, coach, ambassador, trainer and consultant. Known to many as Coach Blue, his unique ability to connect with athletes has lead to an athlete roster that includes everyone from first time athletes to Hollywood’s elite. As an entrepreneur, Blue has co-founded multiple running events and continues to independently consult with brands in sports marketing. His super power is a deep passion for life and discovering new ways to extract the most out of the experience for everyone.

FOUNDER

Cassidy Benadum

Hello! I’m Cass, co-founder of Atomic Headquarters. My relationship with performance, health and wellbeing has evolved extensively over the last 20 years. My early years were spent swimming competitively; I was not fond of running growing up (it always felt so hard and miserable from the first step - a feeling many can relate to) but was reintroduced just before turning 20, at a time I was struggling with mental health. I never could have anticipated that running would become a powerful influence in turning around my life. Initially, it was an outlet, but it ultimately provided me with the space to grow in all the ways I needed to in order to thrive, find my path and develop purpose. 

Over the last decade or so, dedication to sport and the commitment to wellbeing has given me ample opportunities to learn new skills/tools (both mentally and physically) as well as develop healthy habits and perspectives - all of which are still evolving and growing, and always will be. It’s never been about metric-based achievements for me; rather I run, move and invest in health because of everything else it brings - clarity, empowerment, balance, purpose, and so much more. 

It became clear to me that my purpose was to pay forward the support, skills, lessons and perspectives I had gained through my own experience and I found myself venturing into the coaching world in 2019. A lot has happened between then and now, but one thing hasn’t - my purpose lies in empowering and supporting people through all aspects of life. I am particularly focused on bringing people and teams together to amplify the impact. 

Outside of Atomic HQ, I have 3 kids, run a second company (GIRLAB) alongside a team of powerhouse women and spend my weekends exploring the local trails and mountains or on other outdoor adventures with my family.